Brand
Visually and conceptually capturing The Cosmopolitan
The Brand section contains tips about core brand attributes, organized by category. These are descriptions of conventions that cut across component and suggest the rules that go into building/designing components and their treatment. Like Guidelines, each of these pages is effectively a reference article on how to use and approach the specific subject area.
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Color
The official Cosmopolitan brand colors and proportions
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Typography
Text presentation in Orchid
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Imagery
Visually setting tone for the brand
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Voice and tone
The 11 Commandments to writing in the Cosmopolitan voice