Imagery

Imagery used in our communications sets the tone for the brand. Whether photography, video or illustration, they should be playfully seductive, tell a story or be part of one, have unique point of view and border on the unconventional with out being weird or off-putting. Imagery should always be of the highest quality and at all cost avoid being cliche.

Photography

Photographic style is a powerful way to create and project brand image. Our photographic style is striking, original, unconventional but not weird or off-putting. Use of our brand colors infused into photo imagery is acceptable and encouraged. Photographic content suggests a story unfolding, the image is a glimpse into that story.

Both full color and black & white images are acceptable; and images which highlight property features (such as our terraces) should always be a backdrop to a story and not the focus of the image itself. (No pictures of pools or shopping areas or lobbies.) Both full color and black & white images are acceptable; and images which highlight property features (such as our terraces) should always be a backdrop to a story and not the focus of the image itself. (No pictures of pools or shopping areas or lobbies.)

Photography should be high quality and we must ensure that proper usage rights have been acquired for every image we use for in publications, or on the web.

Avoid using imagery that is too fashion- oriented or is too overtly sexual. Imagery should not be too formal. Photographs of subjects smoking are discouraged. Clicheé subject matter (such as views of the property) is also to be avoided.