Typography

Consistent use of typography is another subtle but powerful way to build brand identity and establish the personality and the character of the brand.

Our typeface, DIN Pro, is a modern, clear, legible and accessible font, with an international feeling. It is excellent for print and display copy, and while being distinctive, is not overly stylized or pretentious. In light weights, it connotes a confident, premium quality, while bolder weights can be more expressive, emotional or legible. This font is to be used for all applications of headline and display copy in both external and internal communications and signage.

The primary weight is Light, with Medium providing additional contrast if necessary.

As a contrasting texture to the steadfastness of DIN, use Adobe Garamond Pro Italic to add typographic texture to an element, best used for eyebrows and kickers.

To create a distinction for Identity Membership & Rewards, use DIN Condensed Bold for Identity-specific headlines only.