Color

A consistent use of color is one of the most powerful ways to build brand recognition and our brand colors have been selected to project and reinforce the unique qualities of The Cosmopolitan brand.

Our primary and secondary brand colors are indicated here. The primary colors are essential branding elements which are to be used consistently for all brand communications and branded applications as part of our primary identifiers and secondary graphic elements.

White is an important brand color. When using the primary brand palette, it is suggested that color application be apportioned as illustrated here.

Black can be substituted as a background color as needed or desired for specific applications.

Accessibility of colors

The Orchid color palette has been for proper luminance and contrast guidelines according to the Web Content Accessibility 2.0 Guidelines and scores a AAA, the highest level of comformance possible. According to the WebAIM Color Contrast Checker, Level AAA scores require a contrast ratio of 7:1 for normal text and 4.5:1 for large text. Normal text is defined as typically 18px and larger and Large text is defined as typically 24px or larger.

For more information about color and accessibility, designer & illustrator Geri Coady’s book Colour Accessibility is a great primer.

For more about Orchid’s general accessibility affordances, visit the Accessibility section.